Ilford Press Room: The Future of Film Photography 14th May 2007

Comment on the future of film by Howard Hopwood, marketing director of Ilford Photo.

Over recent times, the demand and usage of both digital and film-based imaging have settled into more discernable levels, with film very much holding its own. Howard Hopwood, marketing director of black-and-white photographic materials
manufacturer ILFORD PHOTO, sees a very positive future
for the traditional medium.

The Future Of Film

Although the mainstream digital imaging manufacturers and suppliers seemed to have ceased their alarmist, some would say desperate, predictions of a speedy demise for film-based photography, it is obvious that the market mix of media has continued to change dramatically.

(more…)