From www.savepolaroid.com

“On February 8, 2008 Polaroid Corporation announced that it will discontinue production of the instant film that made the company a household name. This site will document the aftermath of this announcement and will serve as a home-base for the effort to convince another company to take over and begin producing the cherished technology that Polaroid has abandoned.

Over the next few days and weeks we’ll be assembling articles, links, stories and planning out the best way to create a joint effort to save instant film.

One thing you can do to help get things started is upload your photo to the Save Polaroid flickr group.
Read the details here.”

Yet another casualty of the digital assault that has virtually conquered the world of film as we once new it, Polaroid has announced that they will discontinue the manufacture of the instant film that put the company on the map so many years ago.

“We’re trying to reinvent Polaroid so it lives on for the next 30 to 40 years,” Tom Beaudoin, Polaroid’s president, chief operating officer and chief financial officer, said in a phone interview with the Associated Press.

Instant Polaroid film will be on the shelves for the next year, after which Fujifilm will be the only company left making instant film.

A shame that they’ll never replace Type 55…

Above Photograph by Matt Bell, Using Type 55