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The camera always lies?

In this What Next? podcast episode, Dr. Mansoor Ahmed-Rengers delves into the challenging realm of media manipulation tools, including deepfakes and generative AI, offering insights on how to counter these sophisticated technologies.

He forecasts a shift in perspective on AI-generated content and believes that when the initial excitement subsides, such content may be regarded as inexpensive and unoriginal. He predicts that prestige brands will seek to set themselves apart by showcasing human-made content.

He further warns that brands choosing to completely abandon traditional, non-AI methods of content creation will likely face regret within 3-5 years. Listen to this thought-provoking discussion that explores the intersection of technology, creativity, and brand authenticity.

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